Brigitte Bardot, Jackie O, Jane Birkin – for decades the gold splashed streets of St. Tropez have welcomed world-class names from Hollywood to the Whitehouse. There is something je ne sais quoi about the place that seems to exude elegance and chic casualness, with a dollop of joie de vivre to heighten the mood.
No place captures this melody of summer spirits finer than the iconic Nikki Beach. While the original beach club under the same name may have started on the sunset shores of Thailand, it feels like she was born to be in sizzling St. Tropez.
Located on the rare stretch of Ramatuelle and only a stone’s throw away from the infamous Pampelonne sands, Nikki Beach has been occupying prime real estate on this perfect peninsula for a sassy sixteen years. As soon as you step in through the doors, you feel the intimate haven close in and will grow dizzy counting the number of famous faces in the well-heeled crowd.
Low slung Mediterranean branches provide shade for the restaurant, oversized white beds billow behind cream curtains, chilled rose champagne is whisked from table to table, and the pool sparkles in the soaring midday heat.
Linen whites, creams, and splashes of blue set the mise-en-scene for luxurious lounging against a backdrop of world-class beats from an all-star line-up of international DJ’s. A carefully curated rosta of rare events invites beautiful Sunday brunching, Rose International Day tastings, Gatsbyesque pool parties, and thematic celebrations that provide ample opportunity for brandishing your finest luxury beachwear.
Few countries are as famed for their cuisine as France, and Nikki Beach makes it their business to flaunt their finesse for gourmand goodness. Bright sharing platters, yoga bowls adorned with jewel-like pomegranates, homemade basil sorbets, and the eye-watering beauty of the famous sushi and ceviche boat turn the simple act of nibbling into an absolute art.
Sommeliers and expert mixologists keep the good vibes flowing; shaking up stamping Russian Mules, selecting the finest French wines in globular like glasses, and stirring a mean Havana Mojito with lashings of ice to keep you cool throughout the day.
The crowd is very much comprised of A-Listers meets yachting day-trippers; chic with an added dash of bling. Young, hip, and always in the mood for ambient chatter – there’s endless opportunity to socialize, mingle, meet and greet when chilling at Nikki Beach. Of course, the VIP elite are more than catered for; with stashed away waterfront villas for those who need to be clear of prying eyes.
But the whole point of St. Tropez and indeed Nikki Beach is to see and be seen and to step out in style. Just make sure you don’t mind your beautiful 209 Mare beachwear getting soaked during the beloved champagne showers.