Sultry, spellbinding and forever a fine example of timeless style; St. Tropez has been making waves long before Brigitte Bardot came to town. Celebrated as the Mediterranean haven for hedonists, socialites, and those who adore the finesse of an endless French summer, St. Tropez is all glitzy gorgeous beach clubs lining the fair sands of Plage de Pampelonne, rose fizz afternoons, and perfectly curated Provencal cuisine.
As one of the top-tier yacht playgrounds in the world, it’s also the spot to sport your finest luxury beachwear. Nothing says statement living like a stay in St. Tropez, and with huge investment being poured into the shores of Pampelonne, we have the pick of the best beach clubs to complement your stay.
Since the 1950s, the aptly named Club 55 has been setting the bar for blissful beach stays in everyone’s favorite French town. The hallmark nautical striped parasols, pure authentic class, and A list clientele unfailingly mark it on the map. While everyone else may fall over themselves aiming to achieve shabby chic, Club 55 seems to have invented the term. Utterly cool with its creams and blues, bright rose wine and seabass feasts behind the Tamarisk trees, and a gorgeous guest list makes this one of the best beach clubs – not just in St. Tropez, but in the world.
The club that needs no introduction, Nikki Beach is something of an institution across the far-flung globe. Sitting on the shores of the aforementioned Pampelonne Beach, Nikki Beach is every bit the champagne flaunting, ultra-glam hotspot where everyone comes to see and be seen. A generous decked pool, iced white loungers to show off your best beachwear, and sushi masterpieces that are surely carved from Jiro Ono’s dreams – Nikki Beach is very much of the opinion that if you have it – flaunt it, which always makes for a fun afternoon.
Pretty Palmiers is the very epitome of the word exclusive. Expect lashings of white linen, bone pale parasols, warm wooden decking, ocean views, and the truly elite crowd who don’t want to face paparazzi snaps and prying eyes elsewhere. It’s one of those spots where you can kick back without a care, lazily watch the yachts glide past, and let the beautifully attentive staff top up your Rose et Or from Chateau Minuty. Choose from chic lounger or sprawling white bed as you nibble on Mediterranean mezze. Palmiers is the perfect antidote for those who want nothing but sand, sea, and surefire bliss.
We always want more of Moorea. Located on the shores of what has become known as the mythical beach of Pampelonne, Moorea is cool kitsch, free-flowing cocktails, and an upbeat welcome every time. The long wooden jetty is laced in romance, the vibe is far from straight-laced, and the splashes of color scattered throughout lend a refreshing change to St. Tropez’s usual linen whites. Moorea brings an extra shade to the beach club scene, offering first-class patrons the chance to be pampered with its hair, makeup and nail salon, not to mention its exquisite store. Don your 209 Mare luxury Beach Blazer and hit the spa – in-between classy cocktails, of course.